Fashion in Motion - V&A - (July 2017)
Words by Michael Peter Johnson. Photography by Jack Thomson
Filling the brand new Sainsbury Gallery wing at the V&A with charm, English eccentricity and colourful tulle, Molly Goddard's 'Fashion in Motion', was a celebratory event that closed the one week long 'Reveal Festival'.
Entering the new state of the art wing, - now accessible from Exhibition Road, an open space with stylised scenery such as a Tim Walker like bed and a blue porcelain wallpaper type cafe area book end the gallery. A cluster of renaissance imitation sculptures, partly wrapped up in hessian cloth, alongside small artists seats and sketchpads gather in the centre.
Goddard collaborates with her mother, the designer Sarah Edwards on most of her shows and exhibitions. These immaculate interventions allowed for some interesting scenarios to occur amongst Goddard's models.
Circulating and weaving around the space, the models glided in satin ballet slippers and Goddard's eclectic mix of tulle, hand pleating and neon coloured smocking.
Creating new lengths, shapes and interpretations of the classic tutu, bright fantastic shades of pinks and blue tulle added fresh and fun accents to the show.
'These immaculate interventions allowed for some interesting scenarios'
Towards the end of the event, models are left doodling on a stool, lying and laughing on the bed or gossiping at the cafe tables, I liked these fun motifs and offered a charming narrative to Goddard's creations.
Drawing from Goddard's recent collections and memories of her time visiting the V&A this Fashion In Motion presentation was a perfect way to introduce live productions, fashion and design to gallery. Celebrating a fresh and new British design talent with a new artistic space for London.