M&MMs... Our Top 3 Moments
Mode & Motions Moments of LFW SS18
Trying to reimagine the catwalk as a performance was young designer, Youija Jin's SS18 "Fashion Performance." Set in Covent gardens impressive Freemasons Hall, dancers and models used the space as a place to watch and involve the spectators. Dancer/model Fraser Buchanan (who recently featured in our photo Editorial - LE ROI DANSE ) performing a powerful duet was a central piece to this immersive experience.
A new frame for fashion : Dance and performances spaces as venues for runway shows.
When considering new spaces and venues in London, designers are choosing to use dance or performance spaces to showcase their runway shows. Production companies and designers are always searching for new and unconventional show spaces. Here are four designers in particular, whom took to the stages and studios in a more performative fashion.
Three giants of contemporary culture, Gareth Pugh, Wayne McGregor and showstudio's Nick Knight came together to imagine and generate Pugh's visual phenomena at the BFI’s IMAX cinema in Waterloo. Directed and captured by the reknown image maker Nick Knight, the film features over 50 contemporary dancers including professionals from choreographer Wayne McGregor's own company.
Opening scenes of Pugh gruesomely modelling wet shiny clay against heart pounding sounds was graphic in content. Volumes and volumes of evocative imagery, was prevalent throughout - all stylised by Another Magazine editor, Katie Shillingford. Fukiko Takase, one of McGregor's dancers lit up the screen in a synergetic solo sequence, where a flamed motif dress danced like a flickering fire before morphing into an inferno.
Loaded with tension, extreme textures and Pugh's exquisite noir nature, the sixteen and a half minute fashion film presented Pugh's dark, design forward aesthetic in a sleek, cinematic and visceral way. This was a show that challenges traditional show conventions and presents a strong case for a runway-less structure in a London Fashion Week of the future?